• Total duration 1 week
• Classroom session
• Online
• Self study/distance learning
• Entry requirements: – 12 years of schooling and above preferred (A level, 0 Level)

Fashion visual merchandising

This course will introduce a variety of merchandising techniques and product display formats to use to enhance the presentation and  promotion of a store and its merchandise in fashion retail stores. 

The course is open to students, graduates and professionals who are interested in the field of fashion merchandising, fashion retail promotions.  Fashion merchandisers, fashion store managers and sales associates, fashion store window dressers, fashion marketers and brand managers. 

Course content

During the course participants will study:

A Brief History of Visual Merchandising

•  The Role of Visual Merchandiser in Fashion
•  Introduction To Fashion Visual Merchandising
•  Key Visual Merchandising Techniques
• Classification Of Displays: Merchandise presentation and interior displays
• Modes of Displays, Fixtures and Mannequins
• Store Layouts: Customer traffic flows, selling areas, sales support areas, floor plans
• Store Window Dressing Technique