• Total duration 1 week
• Classroom session
• Language: English, French, Russian, Arabic
• Online 
• Self-study distance learning
• Entry requirements: – 12 years of schooling and above preferred (A level, 0 Level)

Air Cargo Marketing Basics

The course provides participants with a knowledge on air cargo basic marketing procedures for airlines, airports to develop a marketing plan when pursuing a new or improved air cargo service or to establish objectives and goals specific to air cargo business.

During the course participants observe sales processes and marketing of air cargo product, including business models and business processes of cargo airlines, freight forwarders, and cargo ground handlers.

The course also provides a knowledge to develop strategy on successful marketing and facility development for air cargo business. 

Akademikka is the training partner of choice of aviation professionals, airlines, airports,  large fleet operators, aircraft manufacturers, aviation schools, aviation leasing companies  the world over. 

Course content

During the course participants will study:

• Air cargo industry, historical developments

• Air cargo supply chain overview: Roles and responsibilities

• The importance of air cargo to the region

• Airline operation: Passengers vs.cargo

• Cargo aircraft manufacturers: Aircraft capacity and compatibility with cargo

• Strategies of airlines on cargo: Classify various types of marketing strategies in cargo industry

• Strategies of airports on cargo: Airport cargo and airport competitiveness

• The air cargo marketing plan

• Air cargo marketing programs and development strategies

• Advertising and cargo expositions

The course is open for cargo marketing and sales managers.

Personnel in first level management at airlines, freight forwarders and ground handlers having responsibilities for air cargo processes, Import/Export Managers, Quality Managers, Project Managers, Business Analysts, etc. Specialists who have limited experience with air cargo marketing.